GUARANA BUSINESS
Native to Brazil and other South American countries where it has been used for hundreds of years, the use of Guarana has only recently been introduced to US markets.
Xanthine alkaloids (caffeine, theophylline, theobromine) are the active ingredients in Guarana. Guarana seeds contain contain 4-8% caffeine, more than coffee beans which contain 1-2.5% caffeine. Yet, guarana has gained a reputation for being healthier than traditional sources of caffeine and having benefits for the body and mind above and beyond those afforded by coffee beans.
Since its inception into the US market, sales of products containing Guarana have soared and are forecasted for continued growth. Revive Energy Mints contains Guarana as part of proprietary energy blend also featuring ginseng, caffeine, and green tea. Revive Energy Mints are the only product to combine such a blend with potent superfoods.
Benefits of Guarana:
Clinical studies have found that Guarana may improve memory, mood and alertness at low doses (like those found in Revive Mints). Due to Guarana's caffeine-tannin complex, its stimulatory effect is said to be more gradual and sustained than that of caffeine. In recent years Guarana has been introduced into several aphrodisiac concoctions. It has also been used to alleviate fatigue, improve athletic performance, and lose weight.
What is the Opportunity?:
In recent years, mangosteen has surged in popularity. According to the New York Times "there’s something about the mangosteen, amplified by its longtime unavailability, that has driven its devotees to obsession and hyperbole." This rapid increase in the demand for products featuring mangosteen has created great opportunities for health food distributors.
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